See a journey
Existing customers are never scored as leads
A customer asking for help scores zero. That is built into the scoring rather than left as a setting someone has to remember, and it is the difference between intelligence and a nuisance.
Customer journey analytics
First page to
last question.
One person,
one record.
Open any visitor and read the whole journey: where they came from, what they read, what they asked, what they did next. Each comes with a score that prints its arithmetic and the ad that produced them still attached. Not a funnel chart of strangers. A person your sales team can call.
20 minutes, on your own website, no slide deck. First month free.
- Clicked a Google ad, landed on DeliveryMon 8:41pm
- Read Pricing, then Pricing againMon 8:44pm
- Came back, 46 hours laterWed 7:06pm
- Asked the concierge about Saturday deliveryWed 7:09pm
- Started a booking, left it unfinishedWed 7:10pm
- Tapped your phone numberWed 7:12pm
9
Hot lead, alerted 7:13pmPricing twice +3, phone tap +3, back within 48 hours +2, abandoned booking +1
Still credited to the Monday ad, three pages and two days later
YDO is the concierge for your business
Move faster
Answered in seconds, alerted in minutes, signed before dinner.
Better conversations
Answers from your own content, remembers people, and hands over to a person when it matters.
Straight into sales and marketing
Every conversation becomes a scored lead, credited to the ad that produced it and reported every month.
Simple outcomes
One line of code, one record per person, and a person always clicks send.
- production deployments
- 8
- sectors
- 7
- line of code
- 1
- built, replies in Sydney hours
- AU
Running inside
In one sentence
YDO follows one person across your website (first page, questions asked, what they did), scores them on that behaviour with the arithmetic shown, and keeps the ad that produced them attached through to the signed agreement.
Scope
Several things people mean by these phrases. We are one of them.
The search results are crowded with categories YDO is not in. Here is which one we are.
| If you want | That product is | YDO |
|---|---|---|
| Product analytics: cohorts, retention, funnels inside an app | A product-analytics platform | No: No. We do not instrument your product. |
| A journey map to run a workshop from | A diagramming and mapping tool | No: No. We do not draw maps. |
| Multi-touch attribution across paid, organic, social and offline | An attribution platform, often with a data warehouse behind it | No: No. We credit the source that produced the enquiry on your site. |
| Lead scoring on fields in your pipeline | A CRM add-on | No: No. We score observed website behaviour, then hand the person to your team. |
| Session recording and heatmaps | A session-replay tool | No: No. We do not record sessions. |
| Knowing who is ready to buy, right now | YDO Capture | Yes: Yes. Scored on behaviour, alerted in minutes, arithmetic printed. |
| The enquiry journey on your website, per person | YDO Capture | Yes: Yes. First page to last question, with the source attached. |
| That journey continuing into the signed agreement | YDO Capture and YDO Sign | Yes: Yes. Same identity record, all the way through. |
The gap
The journey exists. It is just scattered across four tools that never met.
The ad platform knows about the click. The analytics tool knows about the sessions. The chat widget knows about the question. The e-signature tool meets a complete stranger three weeks later.
Nobody did anything wrong. The tools were bought separately and were never built to know about each other. You are the join, and the join is where the journey goes missing.
What it shows
Who it was. What they did. Which ad produced them.
People, not sessions
Open any visitor and read the full journey from first page to last question, rather than a row per visit.
A score that shows its working
Pricing pages, a phone tap, an abandoned booking, a return within 48 hours. Plain arithmetic, each point’s reason printed, and your team alerted in minutes.
The source, still attached
Credit survives the browse. The enquiry three pages after the ad click still credits the ad, all the way to the signed agreement.
The thread
One person, start to finish. Scored on the way.
The visitor in the conversation is the person in the alert, the person in the report and the signer on the agreement.
Today: chat here, analytics there, signing somewhere else
The visitor is a new stranger to every tool they touch. You are the only thing joining them up.
Visitor asks
7:12pm, from an ad
Chat widget
Answers, then forgets
No score, no memory
Analytics tool
Sessions, not people
The ad credit is lost here
E-signature tool
Re-keyed by hand
A brand new stranger
Signed
By someone. Who?
Three handovers between the question and the signature. Identity dies at each one.
With YDO: one record, first question to signature
Nothing to re-key, because there is nowhere to re-key it to. It is already the same person.
Connect answers
From your own content
Capture scores
And shows its arithmetic
Sign sends
A person clicks send
Signed and sealed
Same person throughout
Zero handovers. The enquiry three pages after the ad click still credits the ad, and still signs the agreement.
Under the thread
What sales and marketing actually open.
The scored alert and the month. Scores print their arithmetic. Reports name their visit rule.
YDO CaptureHot lead
Sarah M.
- Viewed pricing twice+3
- Tapped the phone number+3
- Returned within 48 hours+2
- Abandoned a booking+1
Score9
Credited to Google Ads, winter campaign
Sample data
- Visits
- 1,284
- 8% vs July
- Conversations
- 312
- 10% vs July
- Enquiries
- 96
- 8% vs July
- Leads
- 41
- 14% vs July
The same counts in all three
- Dashboard
- Excel
Harvest Lane Grocers is a fictional store. Every number here is illustrative.
What buyers actually complain about
Lead-intelligence tools identify a company. You need a person.
The complaints against the tools in this category are remarkably consistent, and they are about the mechanism rather than the interface.
The problem, in their words
Identifies the organisation but not the individual. Universities named as a specific failure; significant traffic never matches at all.
Trustpilot, 2026, on a major visitor-identification product. How YDO resolves it
YDOscores what the person actually did on your site. A different mechanism with a different failure mode, and we describe the mechanism rather than claim better accuracy.
The problem, in their words
“Lacking details on key decision-makers and engagement.” “Data quality is not good … not accurate or incomplete.”
G2. Five reviews carry the first theme; the second is from 19 January 2026. How YDO resolves it
YDOopens any visitor and reads the full journey from first page to last question. People, not sessions.
The problem, in their words
Scores that cannot explain themselves.
Recurring across the lead-intelligence category, 2026. How YDO resolves it
YDOprints the arithmetic. Every alert shows its working, with each point’s reason named.
The problem, in their words
The journey stops when the tool does.
Absence finding across all ten brands: chat tools end at the conversation, e-signature tools start at the document, lead tools see a company. How YDO resolves it
YDOcarries the same person into the scored alert, the monthly report and the signed agreement.
Source: YDO competitor sentiment analysis, 18 September 2026, from public review platforms and vendor community forums. Every row here describes the category, not a named vendor.
Before you go further
Two things worth knowing now rather than later.
One record is the point, and it is also the limit
This follows a person through your website, your concierge, your alerts and your signing. It does not follow them into your app, your point of sale or your warehouse. If the journey you care about happens after they become a customer, this is the wrong tool and we will say so.
Why it holds up
The thread is the product.
Identity survives the handover
The visitor, the lead, the signer: one person, not three records that resemble each other.
Attribution survives the browse
Three pages later, the ad still gets the credit.
Every number shows its working
Scores print their arithmetic. Reports name their visit rule.
Questions we get asked
Straight answers.
How does it decide someone is ready to buy?
On what they did: pricing pages, a phone tap, an abandoned booking, a return within 48 hours. The alert prints the arithmetic so your team can see exactly why.
Does it replace Google Analytics?
No. GA counts sessions well. This answers who, and it answers it per person.
Can we export the journey?
Excel export shares the same visit rule as the dashboard and the PDF.
Open one of your own visitors.
Twenty minutes on your own website. We will follow one person from the ad click to the question.
20 minutes, on your own website, no slide deck. First month free.