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YDO Capture

Conversation analytics

Not a sample of people
who agreed to answer
a survey. Everyone
who actually asked.

Every question your visitors typed, in their own words, ranked, with what is rising and what is fading. Demand research nobody commissioned, arriving monthly.

20 minutes, on your own website, no slide deck. First month free.

YDO is the concierge for your business

  • Move faster

    Answered in seconds, alerted in minutes, signed before dinner.

  • Better conversations

    Answers from your own content, remembers people, and hands over to a person when it matters.

  • Straight into sales and marketing

    Every conversation becomes a scored lead, credited to the ad that produced it and reported every month.

  • Simple outcomes

    One line of code, one record per person, and a person always clicks send.

production deployments
8
sectors
7
line of code
1
built, replies in Sydney hours
AU

Running inside

  • Spenda
  • Achora
  • Sites
  • The Behaviour Support People
  • Budding Resilience Therapies
  • TLB Professional Cleaning Services
  • Maple Community Services
  • Barefoot Sport Technology
  • MNO Ventures

In one sentence

YDO’s conversation analytics reads the written conversations visitors have with the concierge on your website and ranks what they asked; it does not analyse phone calls.

The gap

Survey research asks people what they think. This reads what they said.

A survey reaches the small fraction of customers willing to fill one in, on the questions you thought to ask, at the moment you happened to ask them. Everything you did not think of is invisible by construction.

The conversations already happened. Thousands of them, unprompted, in the customer’s own words, at the moment they actually wanted something. That is a better dataset and nobody was paying attention to it.

What you get

Ranked, trended, and in their words.

YDO Capture
  • What your market asked

    Ranked from visitors’ own words, with what is rising and what is fading. Not categories you defined in advance.

  • The questions it couldn’t answer

    Every fumbled question comes back as a card with a draft answer for a person to approve. The gap list is also the content brief.

  • The month, on screen and on paper

    A PDF in your logo and colours with no YDO branding, plus the same month on screen where one click on a source re-slices it.

The month

One visit rule, three places.

Dashboard, PDF and Excel export share it. A model may group similar questions; the counts are recomputed in code.

August, Harvest Lane Grocers
Sample data
Visits
1,284
8% vs July
Conversations
312
10% vs July
Enquiries
96
8% vs July
Leads
41
14% vs July

The same counts in all three

  • Dashboard
  • PDF
  • Excel

Harvest Lane Grocers is a fictional store. Every number here is illustrative.

For marketing

A content plan that writes itself.

  • The questions nobody could answer are the pages you have not written. The gap list is the brief.

  • Rising terms are demand arriving in your customers’ own words, unprompted.

  • It informs the ad spend, not just the blog. You stop bidding against a guess.

For service

Where the load actually is.

  • The same forty questions, counted, so you can see which forty they are.

  • Falling terms tell you a fix worked. A policy page rewritten in March shows up in April.

  • Approved answers close the loop: answer it once, properly, and it stops being a ticket.

Before you go further

Two things worth knowing now rather than later.

This is not speech or call analytics

We do not transcribe phone calls, score agent sentiment or analyse recorded audio. Several products in this category do. This reads the written conversations that happened on your website.

It needs conversations to analyse

The insight is a by-product of running the concierge. A site with forty conversations a month will get forty conversations of insight, which is honest but thin. Volume matters here and we will tell you on the call whether yours is enough.

Why it holds up

Numbers that agree with each other.

  • One visit rule

    Dashboard, PDF and Excel export share it.

  • A model groups; code counts

    A model may group similar questions. The numbers are recomputed in code.

  • The report builds itself

    Emailed on the 1st, fix-list included.

Questions we get asked

Straight answers.

Is this call analytics?

No. It reads written conversations from your website. We do not transcribe or analyse phone calls.

Do we need YDO Connect for this?

Yes. The insight comes from the conversations the concierge had. It is the by-product, not a separate data source.

Can we export it?

Yes. Excel export shares the same visit rule as the dashboard and the PDF.

Who owns the data?

You do. The lead records, the approved answer library and the reports are yours, and they leave with you.

See a real month of questions.

Twenty minutes. We will show you the sample month, then talk about what yours would show.

20 minutes, on your own website, no slide deck. First month free.